By KBC Associate 
Think you know what happens in a sex and relationship coaching session? Think again! Some of the most prevalent assumptions — like “it’s only for couples in crisis,” or “you’ll be asked to do something embarrassing” — are flat-out wrong.
After 15 years as a sex and relationship coach, I’ve heard it all: the hesitations, the worries, the myths that keep people from stepping into the growth they secretly crave. Let me just say this: Coaching isn’t about fixing what’s broken. It’s about figuring out what’s possible.
So let’s pull back the curtain to get rid of those pesky myths and reveal what sex coaching really looks like. What you discover here might just surprise you — and change the way you think about your own intimate life.
Myth #1: “You Have to Be Having a Problem”
Reality: Many people seek out sex and relationship coaching not necessarily because something is “wrong,” but because they want something more.
You might want to enhance your pleasure, deepen emotional intimacy, expand your erotic repertoire, or explore curiosities you’ve never shared with anyone else. Coaching goes beyond problem-solving — it helps you grow, evolve, and reach new levels of possibility.
Myth #2: “If I See a Sex Coach, I’ll Have to Do Embarrassing Things”
Reality: A good sex coach creates a safe, non-judgmental space. You’ll always have options for exercises, and your comfort and boundaries come first.
In the Somatica Method, enthusiastic consent is built into every session. Coaches are trained to make sure you understand how any practices are relevant to your personal growth. They’ll tailor experiences to your unique goals. You will never be pressured to participate in something you’re not fully on board with.
Myth #3: “You Have to Be in a Relationship to Benefit”
Reality: Many people seek coaching when they’re single or in transition.
Maybe you’re getting ready to date again, or you want to work through past blocks before entering a relationship. Coaching gives you the chance to practice skills like communication, consent, and self-expression with your coach in a safe, structured container. When you’re ready to bring someone into your love life, you’ll be confident and present.
Myth #4: “Intimacy Coaches Just Give You Advice”
Reality: Intimacy coaching isn’t about telling you what to do — it’s about guiding you back to yourself.
Your coach helps you access your core desires, boundaries, and needs. You’ll be in a space where you can practice intimacy skills in real time — from speaking vulnerably to staying present in your body. This allows you to gain confidence before taking those tools into the world.
It’s not about advice; it’s about empowerment and embodiment.
Myth #5: “Anyone Can Call Themselves a Sex Coach”
Surprisingly true — but here’s the catch: The coaching industry isn’t regulated, which means anyone can claim the title of sex coach. But that doesn’t mean all coaches are created equal. When trying to find your perfect sex and relationship coach, make sure they’ve received certified training through a reputable, comprehensive program.
The Somatica Institute is certified through the American Board of Sexology (ABS), Association of Somatic and Integrative Sexologists (ASIS), and is approved for Continuing Education Units (CEUs) for MFTs, LPCs, and MSWs through CAMFT.
In addition, Somatica’s Full Certification Training offers the 90 Core Knowledge Hours required for AASECT certification, putting graduates well on their way to becoming AASECT Certified Sexuality Educators, Counselors, or Therapists.
The Truth About Becoming a Coaching Client? It Will Change Your Intimate Life Forever
If you’re feeling the pull toward sex and relationship coaching, there’s likely a part of you that’s ready for something deeper. Maybe you want to reconnect with your body, ignite more passion in your relationship, or finally understand the blocks that have been holding you back from the intimacy and pleasure you crave.
Seeking coaching isn’t a sign that something’s wrong—it’s a sign that you’re ready to grow.
The truth is, working with a skilled coach can unlock a whole new level of confidence, clarity, and connection. Whether you’re partnered or single, curious or committed, sex and relationship coaching can help you build the skills, awareness, and empowerment you need to transform your intimate life from the inside out.
If fear, embarrassment, or old myths are still holding you back, we invite you to release them — and say yes to a journey that’s all about you becoming more fully expressed, more fulfilled, and more in touch with your deepest desires.