Alec and Hilaria Baldwin Bring Their 7 Kids to See Their Times Square Billboard

Alec and Hilaria Baldwin are sharing a special moment with their kids.

On Sunday, Feb. 23, the 30 Rock alum and his wife brought their seven kids to Times Square to see the family’s billboard of their new reality TV series The Baldwins. In a joint Reel shared to both of their Instagram accounts, Alec can be seen taking a picture of the billboard while one of their sons turns around to say, “Mom, look! It’s you!”

The video then cuts to the entire family looking up at the billboard in awe, while one of the kids shouts, “It’s us! It’s us!” as the camera pans to the giant billboard.

“Brought the kids to Times Square to surprise them to see this billboard! Can’t wait to share our family with you all tonight at 10/9c on @tlc 🤍,” the couple wrote in their joint caption.

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Alec and Hilaria share seven children together. The couple, who tied the knot in 2012, are parents to three daughters, Carmen Gabriela, 11, María Lucía Victoria, 3, and Ilaria Catalina Irena, 2, as well as four sons Rafael Thomas, 9, Leonardo Ángel Charles, 8, Romeo Alejandro David, 6, and Eduardo “Edu” Pao Lucas, 4.

The It’s Complicated actor is also dad to daughter Ireland Baldwin, 29, whom he shares with ex-wife Kim Basinger. In the comments of the Reel, Ireland sweetly dropped a string of red heart emojis.

Last May, Alec appeared on an episode of the Our Way with Paul Anka and Skip Bronson podcast and spoke with Paul Anka and Skip Bronson about whether he plans to grow his family.

“I’m the only person I know who drops four kids off at school in the morning and comes home and I still have three kids waiting for me when I get home,” Baldwin teased on the podcast.

Anka then asked if Alec and his wife would have more kids.

“Oh man, how dare you ask me that question,” the star said with a laugh. “I think I’m done.”

“I found that as I got older, work became less interesting to me. I’m interested, you know, I wanna work and I like to work. But they just don’t make that many films anymore that I think are interesting,” Alec continued. “Plus, we’re all older. Whatever I’ve done in the past, I try not to be duplicative of that.”

“Then all of a sudden I met my wife, who I love dearly. And every time the [youngest] baby would get to be 2 years old, we go, ‘Maybe it’s time for one more baby — just one more baby…’ So we have seven kids.”

The Baldwins airs Sundays at 10/9c on TLC, with new episodes airing weekly. Episodes are available to stream on Max.